In this AD Insider | Thursday 30 episode, presented by Concordia University Irvine, we take you to the foothills of Boulder, Colorado to learn from Harry Waterman, Boulder Valley School District Director of Athletics, and 3 […]
Recruitment and Retention of Coaches with Jennifer Frazier – McKinney ISD (TX)
Jennifer Frazier discusses the recruitment and retention of coaches. She feels that morale is an issue for many programs, and she discusses some steps they have taken to deal with this issue. Giving your team […]
Assessing Coaches for Growth with Dave Miceli, CMAA – Burr and Burton Academy (VT)
Dave Miceli discusses assessing coaches as a way of growing people rather than a way of checking boxes. He stresses that the assessment process must be based on a school’s core values. The process starts […]
Holding Students and Coaches Accountable with Todd Gulluscio – Shelter Island Union Free School District (NY)
Todd Gulluscio explains how he feels it is more difficult to hold people accountable today. Accountability is not a punishment and does not mean that you don’t care. When dealing with students, it is important […]
Preparing for Media Interviews and Understanding Your Influence with Anne Marie Anderson
Three-time Emmy award-winning sports broadcaster Anne Marie Anderson explains the steps you need to take when asked for a media interview. When the media calls there is a real opportunity to get your message out […]
Know Your Coaches and Develop Relationships Before Making Evaluations with Jeff Sitz, CMAA – Wisconsin Athletic Directors Association
Jeff Sitz discusses the importance of knowing your coaching staff and developing relationships with them before making evaluations. This applies especially when you are at a new school as you need time to understand who […]
Leadership is Authentic, Relentless, Selfless Service to a Cause with Colonel Craig Flowers – Sideline Leadership
Watch as Colonel Craig Flowers explains that the term Leadership is often clouded by clichés. He explains that in its simplest form leadership is service to a cause. Many times, Coaches fail to define leadership, […]
Safety and Security at Evening Events [NIAAA]
By: Brian Silipena, CMAA, Athletic Director – Pequannock Township High School (NJ) From the point of view of an athletic administrator, their number one priority at an education-based sporting event is for spectators to arrive […]
Work-Life Balance/NIAAA Professional Development with Jean Kinn Ashen, CMAA – North Salinas High School (CA)
Jean Kinn Ashen reflects on her career and discusses work-life balance and some lessons she has learned over the years. She also reviews the importance of professional development and how, for the last 26 years, […]
Helping Students and Families Transition from Middle School to High School with Mike Ellson, CMAA – TIAAA Executive Director (TN)
Mike Ellson discusses action steps that will assist students and families to transition from middle school to high school. He recommends that high school coaches reach out to incoming freshman in the hallways by introducing […]
4 Questions for Leaders with Justin Dixson, CMAA – Decatur Central High School (IN)
Justin Dixson discusses and explains 4 questions that leaders must ask themselves. #1 What mindset are you bringing? #2 What is your strategy for creating positive energy? #3 How strong are the connections you have […]
To Lead is to Serve First [NIAAA]
By: Scott Paine, CMAA (Former Athletic Director) Leadership is influence, but you don’t need to have a title to be a leader. Everybody can have influence. To be an effective leader you have to be […]
EP 137: How to Be Your Athletic Department’s CEO – Chief Educational Officer with Dr. David Hoch, CMAA
In this AD Insider | Thursday 30 episode, presented by Concordia University Irvine, we sat down with Dr. David Hoch, CMAA, Retired Athletic Director, and the MOST prolific writer on education-based athletics in the WORLD! Topics […]
Send Your Athletes Out with a Bang – John Sgromolo, CAA – St. Johns Country Day School (FL)
John Sgromolo discusses creating an elite and memorable awards night for your athletes. Student-athletes only participate and represent your school for four years. As athletic administrators you can help create a lifetime of memories through […]
Building a Culture for the Coaches with Arlisa Williams – District of Columbia International School (DC)
Arlisa Williams discusses the importance of developing a great culture as you coach your coaches. Culture keeps everyone on the same page and prevents different coaches in your system from doing their own thing. Effective […]
Developing Female Athletes as Future Leaders with Rebecca Moe – University Preparatory Academy (WA)
Rebecca Moe discusses developing female athletes as future leaders. She explains that women who play competitive sports in their youth are more likely to be in leadership roles or management roles later in life. Competitive […]
Recruiting the Next Generation of Coaches and Officials [NIAAA]
By: Gary Stevens, CMAA – Thornton Academy (Saco, Maine) Like many state high school athletic associations, the Maine Principals’ Association (MPA) has developed a social media campaign to attract recruits to fill its depleting ranks […]
EP 136: The Coach-To-AD Journey with Andee Bouwhuis, CMAA – Bingham High School (UT)
In this AD Insider | Thursday 30 episode, presented by HomeTown Ticketing, we sat down with Andee Bouwhuis, CMAA, Athletic Director at Bingham High School in South Jordan, Utah. Topics covered in this episode include: The […]
Athletic Directors Have a Vapor Trail of Influence with Sue Enquist – UCLA Hall of Famer
Sue Enquist explains how there are different types of leaders and not everyone will act and sound the same way. The key is not just being loud but connecting with people and doing so with […]
Don’t Make Parents Adversaries with Dr. Dustin Smith – Broken Arrow Public Schools (OK)
Dr. Dustin Smith explains that parents are advocates for your program and advises not to turn them into adversaries. He recommends working with and alongside parents, as they are allies. The administrators, coaches, and parents […]
How Your Coaches’ Conduct Impacts Game Officials with Debbie Decker – (Retired) Katy ISD (TX)
Debbie Decker explains that the conduct of coaches and fans has a direct influence on retaining game officials. They have initiated a program that focuses on treating officials with respect at all times. Coaches are […]
ADs are a Pivotal Part of a School’s Leadership Team with Donna Hayward – Haddam-Killingworth High School (CT)
Donna Hayward, the 2023 National Principal of the Year, explains how her school’s Athletic Director is a pivotal part of her leadership team. The AD is highly visible at athletic and non-athletic events, demonstrating that […]
Developing a Coaching College with Kevin Grooms, CMAA – Bibb County School District (GA)
Kevin Grooms explains that the coaching college is designed to assist Athletic Directors in finding the ideal coach. The college is made up of different courses that focus on skills that all coaches and administrators […]
Building Support for Student-Athletes with Disabilities with Joe Roberts, CMAA – Princeton County Schools (OH)
Joe Roberts discusses students with disabilities and involving them in extracurricular activities. He emphasizes the importance of building a team that includes the child’s parents, intervention specialist administrators, and the school’s psychologist. Creating a team […]
Branding Your Athletic Program [NIAAA]
By: Jeff Berry, Assistant Principal for Athletics and Activities – Colonial Forge High School (VA) We all see iconic team logos that are easily recognizable in college and professional athletics. The interlocking NY of the […]
EP 135: From the NFL to High School AD with Bo Orlando – Berwick Area Senior High School (PA)
In this AD Insider | Thursday 30 episode, presented by HomeTown Ticketing, we sat down with Bo Orlando, a former professional football player for 10 years who has taken over the Athletic Department at Berwick Area […]
The Parent-Coach-Athlete Triangle with Don Baker, CMAA – Cobb County Schools
Don Baker explains that the parent-coach-athlete triangle is a triangle of individuals that must work together to promote the best student-athlete experience. He uses the metaphor of the triangle offense of Phil Jackson and the […]
High School NIL Education Checklist with Ryan Miller – Scotch Plains-Fanwood High School (NJ)
Ryan Miller discusses NILs and where ADs, parents, and athletes can go for help to understand current updates. Ryan feels that educators have a responsibility to help inform families and presents three web sites that […]
Educating Athletes That Social Media Is Their Life Resume with Kim Karr – ICANHELP
Watch as Kim Karr emphasizes the importance in communicating with your athletes and parents that their posts on social media represent their life resume. Colleges and athletic departments are checking potential recruits’ and applicants’ social […]
Improving the Skill of Writing for Athletic Administrators [NIAAA]
By: David Hoch, CMAA (Retired) Communication is an extremely important and unavoidable aspect of athletic administration. When you consider all the tasks and responsibilities involved with the position, most involve some form of communication – […]